Electronic Payments Coalition |
New EPC Study Reveals Value of Rewards Cards for Consumers and Merchants
A new report from the Electronic Payments Coalition shows the value of debit and credit card rewards programs for merchants and consumers across all income levels. It also describes the dynamics of a two-sided market where a platform or service serves multiple end-users, which in the case of rewards cards includes cardholders and consumers. This study found that the value derived from using the electronic payments system depends on the extent to which both groups participate. Click here to download the report and take a closer look at the benefits rewards card programs provide for merchants and consumers.