Prepaid Cards and Products in 2012: Enabling Financial Access for Underbanked and Gen Y Consumers

Prepaid card use rose by about 18 percent in 2011 as consumers dropped traditional banking products such as checking accounts with higher fees, according to a study from Javelin Strategy. About 13 percent of U.S. adults had prepaid cards in 2011 compared with 11 percent in 2010, according to the study