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ABA Survey: 94 Percent of Consumers Say Retailers Should Improve Security Systems to Protect Financial Information

| American Bankers Association

An overwhelming majority of consumers think retailers should be taking steps to protect consumer data from hackers, according to a new survey released today by the American Bankers Association.

Following high-profile data breaches at major retailers including Target and Home Depot, 94 percent of consumers say it is important for retailers to upgrade their security controls, and 70 percent say retailers should be installing EMV chip-enabled card readers as soon as possible. The survey of 1,006 U.S. adults was conducted for ABA by Ipsos Public Affairs, an independent market research firm, Sept. 28-30, 2015.

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