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Consumers Want Innovative Security Measures at a Register


Four out of every five consumers (82%) want to choose what sort of payment technology they can use at the register, according to a new study by Morning Consult.

The company surveyed 2,028 registered voters, and 75% said stores should move as quickly as possible to adopt new electronic payment forms that would protect payment information. The respondents also said stores should offer the payment types that customers consider secure (63%) instead of what the retailer wants to use (19%).

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