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Making ‘Fast Food’ Even Faster, More
Convenient
Wendy's has stated that the average bill for a customer
paying with a credit card is approximately 35 percent higher than the average
bill for a customer paying with cash. And Sonic, which recently rolled out
credit cards to some of its locations, experienced an increase of two percent
in sales for stores that offered credit cards, versus those that did not.
— Merrill Lynch 2005 Q1 Earnings Report on McDonald’s
Cutting Down on Fraud
It's been over five months since [café] owner Margarita Uricoechea
decided to stop taking cash. It might seem drastic, she says, but it's made
her life a lot easier. She rarely goes to the bank now and doesn't worry about
having to make change. Plus, she says, the credit card policy has solved other
major problems she faced as a small business owner: how to keep large amounts
of cash safe and how to trust employees with her café when she can't be there
herself.
— “Plastic Only: Café Refuses to Accept Cash,”
NPR, Morning Edition, October 11, 2006
Meeting Consumer Demand
for Speed
“Obviously we love it, because we like to
think our reputation is we do get you in and out very quickly, and the consumer
expects that, and they like it,” said Mike Thornbrugh, spokesman for QuikTrip.
“It doesn’t slow us down during transactions, and it saves a ton of storage
space. You always have electronic copies, you don’t need a paper copy.”
— “Spending Money with a Swipe,” The Kansas
City Star, December 22, 2006
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