It’s simple – studies have shown that when merchants accept credit and debit cards, their sales go up.

“Consumers tend to spend more when paying with a credit card than when paying with cash or check.”

Read the full study from The Journal of Experimental Psychology »

“Studies have proven that merchants who accept credit cards can increase sales by up to fifty percent.”

Read the article from Entrepreneur about the benefits of cards for small businesses »

Merchants agree that when they accept cards, their sales increase.

When McDonald's started allowing credit card purchases, the average purchase went from $4.50 up to $7.00. That's a huge increase.

Hear more about "why we spend more using credit than cash" on NPR »

When small retailers accept debit and credit cards, they get customers who wouldn’t otherwise shop there – a benefit that small business owners across the country appreciate.

Hear more from small business owners about how accepting debit and credit cards has helped their businesses »

Debit and credit cards help merchants sell more of their services and products – and sell them faster, more easily, and more conveniently.